Tier 2:
Reputation & Visibility
Checkout

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This tier focuses on social proof - the stuff customers check before they enquire.

Setup Fee: £300.
Usage (SMS, email, AI) billed separately. Upgrade available to cap usage costs.
Month-to-month. Cancel anytime.

Does This Actually Pay for Itself?

Most clients recover their monthly fee from one extra booked job - sometimes less.

That’s where the calculator comes in.

Missed Enquiry Cost Calculator

If you’re missing calls or replying late, you’re leaking revenue.
This calculator estimates what those missed enquiries could be worth if you converted them at your normal close rate.

How many enquiries do you miss each month?

Missed calls, late replies to DMs, forms you don’t follow up, WhatsApp messages you don’t see.

Of the enquiries you speak to, what percentage becomes a paid job?

If 1 in 5 turns into work, that’s 20%.

What’s the minimum value of a typical paid job (£)?

Use the low end to keep this conservative.

Estimated jobs lost per month

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Estimated revenue lost per month

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Estimated revenue lost per year

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This is an estimate, not a guarantee. Results depend on your service, pricing, and how enquiries are handled.

Disclaimer

This is an estimate, not a guarantee. Your actual results depend on your service, pricing, seasonality, and how you handle leads.

Stone Signal Digital provides marketing systems and automation tools. Results vary and depend on your market, offer and follow-up. We focus on systems — not hype.